Jo Davis

Jo Davis

All aspects of Email Development

Experienced HTML Email Developer & Email Development Manager focusing on responsive layout and HTML development that simply works for email.

HTML email, Microsites, Landing pages | Marketing, Strategizing, Personalisation


What I can do for you.

Jo Davis

Bring your brand design to life.

I like to keep it simple. My goals are to convey your message, focusing on responsive design and HTML development that works for email. Being true to your brand and content.

Jo Davis

Develop what you need.

I'm an email developer, so I know what email technology is capable of and how to bring your designs to life. Fully responsive/fluid emails across a plethora of media devices using the latest technologies available.

 
Jo Davis

The Geeky bit ...

<!--[if mso]><table border="0" cellpadding="0" cellspac... ...

... two fonts walk into a bar and the bartender says, "sorry but we don't serve your type here".

- just checking you're still reading!
 
Jo Davis

... Finale

Whether it's email, microsites or landing pages, nothing goes live without being robustly tested. And then - tested again.


Experience

I have developed and maintained multiple email platforms, triggered email programs, email for subscription areas for businesses, revenue building email, as well as all transactional emails. This includes personalisation (using third party tools) including landing pages for various marketing campaigns that feed directly into their relevant branded email databases.

 
  • • Collaborate with designers to develop new modular blocks/templates for email when required from briefs across clients/brands, creating in-house templates whilst maintaining brand styling and guidelines.
  • • Custom web pages optimised for your goals, from conversion and data capture to updating user preferences.
  • • Knowledge of design software (Photoshop/illustrator/Gimp).
  • • A strong understanding of cross-browser/email clients, their issues, solutions and best practices.
  • • A very good knowledge of responsive design.
  • • A great eye for detail and a good sense of design layout and function.
  • • A good problem solver, with the ability to identify and solve issues quickly.
  • • Highly organised, able to meet set deadlines and manage priorities.
  • • Expertise with industry standard ESP's.
  • • Expert knowledge of email testing tools.
  • • GDPR compliance, email legislation, email etiquette and good practices.
  • • Working knowledge of process tools such as Trello and Slack, as well all Microsoft office applications. Including Google Suite such as Docs, Sheets and Slides.
Jo Davis

Skills & Tools

I've used many tools and gained many skills over the years but here's a list of the most often used. And of course, like every geek I am more than happy to learn more. I actively encourage it.

Skills

  • HTML, CSS
  • Bootstrap
  • Jinja
  • Javascript*
  • PHP*
  • SQL, XML
  • SEO

Tools

  • NotePad++ (preferred)
  • Sublime
  • Photoshop, InDesign
  • Gimp and or Inkscape (free alternatives to Photoshop)
  • Microsoft Suite, including Visio, Visual Basic, Access
  • SLACK, Trello
  • Google Suite - Docs, Sheets, Slides.

*Enough to build forms for landing pages - competitions, surveys, acquisition style events, onsite popups etc


In order of recency

ESP

  • Adestra (Upland)
  • Pure360
  • MAPP
    (formally Teradata, eCircle)
  • IBM Silverpop
  • Bronto
  • IBM Silverpop
  • Mailchimp
  • Various smaller clients

Email Testing

  • Parcel
  • Litmus
  • Bespoke (live testing)
  • Email on Acid

CMS

  • Magento
  • OSCommerce
  • Wordpress
  • Joomla
  • Drupal
  • Various custom-made CMS platforms